John Drane in the McDonaldization of the church exhorts the church to reach seven groups of people if we are to be truly successful with our evangelistic mandate.
1. The Desperate Poor:
The church has a responsibility. The Christian message has a lot to say about those who are better off in relation to those that are not. We should take every opportunity to encourage our government to adopt policies that might begin to address this significant issue.
2. The Hedonists: The party animals
Huge numbers of people deal with the pressures of life today by just partying at every possible opportunity. These people live for themselves.
These people are not often in the church, partying is a way of expressing contempt for the control and oppression that people feel they are experiencing in so much of life today.
3. The Traditionalists
These people are generally happy about where they are now. There is not a lot they would change. They are not the desperate poor yet they struggle to make things work each week. Their world revolves around the people and places that are physically accessible to them. Mainly working class or blue-collar workers.
4. The Spiritual Searchers
Traditionalists are self-deniers, spiritual searchers desire self-fulfilment. All groups may be searchers yet this group is the most likely to name their search.
The search is the all important thing in their life.
Reason is put in it’s place and people are moved by the heart and how they feel.
Relationships and spiritual life about how you feel not the rational self.
5. The Corporate Achievers
People whose lives are dominated by their careers.
Traditionalists have regular jobs but it is a means to and end, true identity is in local community. Spiritual searchers do not see corporate achievement as one of their goals and will abandon to enhance other areas of their life.
Corporate achievers are always striving to improve themselves within their work role.
6. The Secularists
A relatively small group. Least likely to be able to hear the gospel, they are also highly influential. Generally people with higher education, academics and other high flying professionals….find it hard to believe let alone understand the enormous explosion of spiritual concern, simply because they do not belong to the popular culture where this is happening.
They sincerely believe that modernity will annihilate spirituality.
7. The Apathetic
There are many people who do not give any thought at all to the big issues connected with meaning and identity. Their lives seem to centre round what others may call trivialities. A person who goes to work each day, walks the dog same time each night, dinner at same time who genuinely has never thought about Church or any religion and clearly does not ponder questions of purpose, meaning, etc
The focus is not so much on the different generations but on the different types of people we try to reach.
The big question is...What are the implications for the church and evangelistic programming? I'd love your thoughts.